1. Why we publish
Rooftop solar in India is still bought on hearsay. Most people making the decision are handed a per-watt price, a subsidy rumour, and a payback number nobody can trace. Our blog and learn centre exist to replace that with something checkable.
We write for the homeowner, the housing-society committee, and the facilities engineer — people who need to decide, not people studying the industry. If an article does not help someone make or defend a decision, we do not publish it.
2. Who writes for us
Articles are written by RePrime staff — design engineers, field supervisors, subsidy specialists, and our own editors — or by named external contributors with relevant experience. Every article carries a real byline with the writer's role. We do not publish anonymously and we do not use pen names.
External contributors are paid a flat fee agreed before commissioning and are told the same rules apply to them. They cannot pitch a piece about a product they have a financial interest in.
3. Sourcing numbers
Data in an article comes from one of four places, in this order of preference:
- Primary government and regulator sources — MNRE notifications, state DISCOM tariff orders, CEA and CERC publications, ALMM lists.
- Manufacturer datasheets — for efficiency, degradation, temperature coefficient, and warranty terms.
- Our own fleet data — aggregated and de-identified generation from systems we monitor, with the sample size stated.
- Peer-reviewed or institutional research — cited by name, never as "studies show".
Anything that changes — a tariff, a subsidy slab, a scheme deadline — carries the date we last verified it. If we could not verify something, we say so in the text rather than rounding it into a confident sentence.
4. Review before publishing
Nothing goes live on one person's judgement. Each draft clears three passes:
1
Technical accuracy
A design or field engineer checks the physics, the sizing logic, and the safety claims.
2
Regulatory and claims check
Subsidy, net-metering, and warranty statements are matched against the current notification or contract wording.
3
Editorial pass
An editor cuts jargon, checks that every number has a source, and confirms the piece answers the question in its headline.
5. Savings and product claims
A savings figure is never published on its own. It always states the system size, the location, the tariff assumed, and the consumption pattern behind it — because change any one of those and the number moves.
We do not write "up to" figures without saying what conditions produce the top of the range. We do not present a best-case payback as a typical one. We do not compare our price against an unnamed "market average".
Where a guarantee exists, we link to the clause that carries it rather than restating it in marketing words.
6. Independence
No manufacturer, lender, or installer pays for coverage, placement, or a score in our component comparison. Suppliers do not see drafts before publication and cannot request changes after it. If a supplier is also a commercial partner of ours, we say so in the article where they appear.
We are a company that sells solar, and our articles will often conclude that solar is worth buying. What we will not do is hide the cases where it is not — small shaded roofs, tenancies ending soon, or tariffs already below what a system can deliver.
7. Where we use AI
We use AI tools for research shortlists, transcription of field interviews, and copy tightening. We do not publish AI-generated articles, AI-invented statistics, or AI-written customer quotes.
A named human writer is accountable for every published word, and every factual claim is checked against a primary source by a person, not a model.
8. Images and field photos
Photos of installations are our own work, taken on site, and used with the owner's written permission. We do not present a stock rooftop as a RePrime installation, and we do not composite or retouch a system to look larger or cleaner than it is.
Illustrative and stock imagery is licensed and captioned as illustrative. Charts are drawn from the same sourced data as the text, with axes labelled and never truncated to exaggerate a trend.
9. Customer stories
Quotes are printed as the customer said them, edited only for length and clarity, and approved by them before publication. Customers are not paid for a story or a review, and a referral bonus is never conditional on saying something positive.
Generation and bill figures in a case study come from the customer's own meter and invoices, with their permission to publish. Where a customer asks to stay anonymous, we say the story is anonymised and why.
10. Corrections and updates
If we get something wrong, we fix it and note the correction at the foot of the article with the date and what changed. Substantive corrections are never made silently.
Articles that depend on tariffs, subsidy slabs, or scheme rules are reviewed at least every six months, and the review date is shown on the page. Where a piece has gone out of date and cannot be salvaged, we mark it as archived rather than deleting it.
11. Contact the editors
Found an error, or think a claim does not hold up? Tell us and we will check it. Corrections requests are answered within five working days, whether or not we agree with them.
RePrime editorial desk
editorial@reprime.energy
For corrections, include the article title and the sentence in question